Brazil-Canada Chamber of Commerce

This project involved managing real-time social media and digital content creation for the BCCC's 4-day international conference, the 2026 Brazil-Canada Mining Conference. The event featured over 450 participants, 29 speakers, and more than 130 companies. The primary goal was to coordinate live storytelling and event promotion to duplicate social media engagement and increase performance metrics across platforms like Instagram and LinkedIn. Over an 8-week campaign period (February 27th to April 22nd, 2026), a strategic mix of Stories, Reels, and static Posts was deployed to broadcast real-time updates, share behind-the-scenes moments ("Boots on the ground"), and highlight key speakers and sponsors. Content was optimized to be published during the highest-performing windows.