Dr. Chris • Pediatrician

I had a key role in developing a cohesive visual identity that reflected both her professionalism and her approachable personality as a pediatrician. The work included institutional photography at her clinic, visual branding, and content marketing tailored to her audience — mothers between 28 and 40 years old. Working closely with Dr. Chris, I developed a visual identity that balanced professionalism and warmth. The concept drew inspiration from childhood colors and playful vector elements to capture the spirit of pediatrics.